Case Studies
KidsOutAndAbout is a highly-ranked, time-tested, trusted resource: Parents know KidsOutAndAbout is marketing where they can find the information they need, presented intelligently without hype or fluff. KidsOutAndAbout consistently ranks in the top spot on search engines for regional kids events and activities. Family-friendly organizations find success reaching their target market. Here's how a few of our customers have discovered unique ways to reach more families.
Case Study #3 - Agri-Entertainment: Need to drive admissions during important seasons
Who: Julie Izzo Niedzwick, Stokoe Farms
My pain point: Driving people to the farm during important seasons – we are totally admission-based
What type of advertising I did with KidsOutAndAbout.com: Seasonal ad on corn maze page, seasonal ad on fall fun page, seasonal ad on pumpkin page, seasonal ad on Christmas tree page, one month leaderboard ad, 20k impression square ad, annual Top 20 Places to Take Kids page ad, two newsletter paragraph ads during September and October
What fraction of our online budget I direct to KidsOutAndAbout.com: We direct 90% of our online budget for KidsOutandAbout.com, and I don’t see that changing anytime soon.
What results do we get from KidsOutAndAbout advertising? Since our business is totally admission based, we see a bump in our Facebook, website, and customer traffic when we invest in the paragraphs and post our events to the KidsOutandAbout.com site.
What degree of my web traffic comes from KidsOutAndAbout.com: We’ve evaluated it, and the analytics don’t lie. 57% of our website traffic comes directly from the KidsOut andAbout.com webpages. How can you argue that?
What I liked most about KidsOutAndAbout advertising and the people at KOAA: First, I love that when I am posting an event, I know that it is going to be seen. It’s not the pay to play like print media has become. Second, the control I have over our listing, and can change it when I need to. I cannot say enough about the people. Our reps have become friends, and I know that they care about my business. They are on top of it, even when I am not. Just the other day Mandy gently reminded me that I needed to send in my content for a paragraph we wanted. Of course we planned this back in February, and come September our farm is in season. I appreciate they don’t let me drop the ball!
What would we say to someone who is on the fence about getting started with KidsOutAndAbout advertising: You won’t be disappointed at the reach you get. If you are in the family-friendly business, your audience is KOA readers.
My favorite part of the KidsOutAndAbout advertising process: I love how easy it is to upload my photos and events. The site allows our farm personality to shine through, we are not limited like some of the other online advertising options and calendars.
What prevented me from advertising with KidsOutAndAbout sooner? Stokoe Farms has been with KOA for so long, I can’t remember if there were any concerns. Every year we spend more money, because the results are obvious to our business.
My thoughts on recommending KidsOutAndAbout advertising: If Debra Ross and her team suggest you spend money, you do it. And, I am not joking. Every year we have a conversation about our business, and the suggestions they have for us are really spot on.
Why we chose KidsOutAndAbout advertising over anything else we could have done: The shear reach that KOAA has is incredible. When I ask our new customers where they heard about Stokoe Farms, 8 times out of 10, they tell me KidsOutAndAbout.
Want more results for your organization? Truth is, a lot of marketing directors have asked "What unique ways can I attract more families?" We answer that question and a whole LOT more in our free strategy sessions! You can grab yours FREE here
Case Study # - Public Relations Firm for Theater and Music Classes: Reaching an engaged following
Who: Lydia Baehr, Lydia Baehr Public Relations for Prelude Music Classes and Miller Outdoor Theatre
My Pain Point: My clients need to reach an engaged following
What type of advertising I did with KidsOutAndAbout.com: Two-month leaderboard ad with split testing, five exclusive e-blasts throughout the year, twelve month upgraded listing with data entry option.
What has KidsOutAndAbout advertising done for me and my clients? Our clients reach an engaged audience.
Why I recommend KidsOutAndAbout advertising to other family-friendly businesses: KidsOutAndAbout are so easy to work with. What they offer is above and beyond what others offer. There are several options in advertising to reach families. Our consistent go to is KOAA. We get results.
Our single greatest take away from KidsOutAndAbout advertising: We have determined that online adverting has the greatest reach for families who determine where to go and what to see. And, families share with friends. That's the most credible endorsement. Priceless.
What made us choose KidsOutAndAbout advertising over other types of advertising we could have done: KOAA always follows up. Nothing falls through the cracks. It's been the best online advertising experience and the best ROI of advertising $.
What would we say to someone who is on the fence about getting started with KidsOutAndAbout advertising? Try KOAA. We absolutely recommend it - you won't be disappointed. When you choose KOAA, you not only place advertising, you get a partner interested in your success.
What we liked most about KidsOutAndAbout advertising: KOAA knows their following, and our ad rep has made suggestions on how to modify our ads to successfully reach them. Priceless! We are very happy with service, and results.
Our favorite part of the KidsOutAndAbout advertising process: I love our ad rep. She's knowledgeable about who we need to reach and what is the best way to reach them. She not only wants us to advertise with KOAA, she wants us to succeed. She's not only an ad rep, she is strategically involved in the success of our ad campaign.
Case Study # - Non-Profit Advertising: Finding affordable ways to promote free events
Who: Aimee Lewis, independent consultant for non-profits in the Greater Rochester (NY) area, including Genessee Country Village & Museum
My pain point: Finding affordable ways to promote free events. Keeping a constant presence in front of moms.
What type of advertising I do with KidsOutAndAbout.com: Custom annual package including: seasonal main summer camp page, seasonal brainy/nature camp sub-page, seasonal master guide to the holidays page, annual kid-friendly museums page, 2 monthly square ads, annual Top 20 Places to Take Kids page ad, and one giveaway/contest.
What KidsOutAndAbout advertising has done for me: KOAA is the single most valuable way to reach families in our area. We have seen more families attend events this year than in the past. The fraction of my online budget I spend with KidsOutAndAbout varies with the season.
My greatest take away from KidsOutAndAbout advertising: KOAA helps drive attendance to our events.
What I would tell others just getting started with KidsOutAndAbout.com advertising: Let KOAA work for you. It will!
My favorite part of the KidsOutAndAbout advertising process: Working with Debra --she helps find solutions that are customized to fit our needs and budget
My main fear before online advertising: I worried if it would work, or if we would get lost in the clutter. But we don't.
My thoughts on recommending KidsOutAndAbout advertising: I'm so glad we have it as an option! I am not sure how we would reach busy moms today otherwise.
Why I chose KidsOutAndAbout advertising over anything else I could have done: KidsOutAndAbout advertising is targeted to the right audience for us.
Case Study # - Kids Gym/Fitness Center: Need an additional marketing venue to reach families
Who: Jamie Dicks, My Gym Children’s Fitness Center
My pain point: I needed an additional marketing venue to reach families
What type of advertising I did with KidsOutAndAbout.com: One month square ad
My results from advertising on KidsOutAndAbout: We did a Summer Kick Off event and I know the advertising to get people to our event helped. I can also find out how many people click the My Gym advertisement to go to our page.
What has KidsOutAndAbout advertising done for me and my business? KidsOutAndAbout targets the same market we do…Moms with kids newborn to about 10 years old. It was nice to get our logo on the front page of our region’s KOAA and also be tied to a brand that values the same things we do – getting kids active! It definitely helps our mission and branding.
A few additional benefits I received from KidsOutAndAbout advertising: 1) Gaining new business to business contacts, 2) Putting on an amazing Summer Kick Off event, and 3) Listing all of our summer camps, 4) Kerry was very helpful in helping me go in the right direction for advertising. I love it that I can send the info to her and she takes care of the rest.
My single greatest takeaway from KidsOutAndAbout advertising: I loved being part of the KOAA Top 20 awards and advertising on that popular page. We hang our certificate proudly in our gym. I think being a part of that brought our community together.
What prevented me from advertising with KidsOutAndAbout sooner? I had a limited advertising budget.
Case Study # - Indoor Play: Needing to be found on the internet easily
Who: Daniel Ontario Play & Cafe (need his name)
My pain point: Being found on the internet easily
What type of advertising I did with KidsOutAndAbout.com: Exclusive e-blast, annual ads on both the birthday party page and the indoor play center page, seven weekly newsletter paragraphs distributed throughout the year.
What degree of my web traffic comes from KidsOutAndAbout.com: About 15% of our web traffic comes from KidsOutAndAbout.com
What I liked most about KidsOutAndAbout advertising and the people at KOAA: The KidsOutAndAbout organization is easy to work with and business oriented.
What I would say to someone else just getting started with KidsOutAndAbout advertising: Try Googling 'kids play place' or any other word combinations for your business - and you will see KidsOutAndAbout.com coming up first.
My thoughts on recommending KidsOutAndAbout advertising: If you want to be found on the internet without spending millions with Google ad words, you should consider KidsOutAndAbout.com.
If you liked these case studies, and you're a a family-friendly organization who wants increased traffic to your activities, classes, or camps, we're offering a free strategy session to maximize your free KidsOutAndAbout listing here.